The Effects of Country of Origin on Customer Purchase Intention

A quick and simple guide to International Business and Global Marketing, Taking Etude House, One of the leading brands and pioneers of the cosmetics industry in South Korea. Etude House has flourished its brand over the years and has managed to expand its brand globally. In this book, we are going to discuss and elaborate their methods of success, how country of origin, perceived quality and brand image effects the customer purchase intention and also what they can do to further expand their brand, globally.

Autorentext

The Author is an International Business Bachelor Degree holder that has taken their time to research and write the following book. The Author hopes that this book can act as a useful guide to readers, whether it is used for personal interests, or for academic purposes; and wishes the reader all the best for their future endeavors.