The English Language used in the Names of Companies and Businesses

Socio-linguistic study of the English language and it's use in in the names of selected companies in the Czech republic. The focus of the study lies mainly on the use of English as a lingua franca and also on the different habits and patterns regarding company names in a big city and a small town. The whole study is conducted using a field research of a large number of companies, both domestic and international.

Autorentext

David Matula is a student pursuing M.A. at the Department of English and American Studies at the University of Ostrava, Czech Republic. He completed his undergraduate studies at the same university in the field of English for Business.

Klappentext

Socio-linguistic study of the English language and it's use in in the names of selected companies in the Czech republic. The focus of the study lies mainly on the use of English as a lingua franca and also on the different habits and patterns regarding company names in a big city and a small town. The whole study is conducted using a field research of a large number of companies, both domestic and international.