The Essential MBA

Brings together the different areas within one text to offer a more integrative

understanding of business and management, thereby addressing concerns about the fragmentation and 'silo' nature of traditional MBA teaching.

Inhalt

Introduction and Overview - Susan Miller
Organizational Behaviour - Susan Miller
Human Resource Management - Peter Hamilton
Marketing - Dr Dianne Deane
Accounting and Finance - Tony Boczko
Economics - Professor Tony Cockerill
Operations Management - Dr. Christos-Dimitris Tsinopoulos and Dr. Emmanuel Adamides
Corporate Social Responsibility - Dr. Timothy Campbell
Strategy - Susan Miller
Research Approaches - Susan Miller
Study Skills - Susan Miller
Index