The Euro: Consequences for the Consumer and the Citizen

"EURO". The name of the single currency for the European Union has not been chosen casually by the Heads of State and Government during the Madrid Council of December 1995. After tough discus sions, it has been unanimously accepted. The intention was to recall to every single citizen that this new money would be his money, that it would be the expression of the new European environment carefully built since the "fifties" to avoid any return to war and barbarism in Europe. Confidence and positive expectations for a better future put in the European construction have thus been clearly linked to the confidence in the new European currency and vice-versa. Euro notes and coins will be the first expression, clear, material and universal (for any European citizen being young or old, rich or poor, but also for the rest of the world) of a European identity alongside the national one. Obviously, it is of the outmost importance that the change over to the euro, be as smooth and as citizen-friendly as possible.

Klappentext

This volume explores the consumer perspectives of the introduction of the Euro. In 1996, the European Commission set up a Euro Working Group, which brought together all the families of consumers' associations and is responsible for providing the Commission with reasoned opinions on consumer policies and measures. In 1997, they were joined by a team of psychologists, sociologists and experts in people's attitudes to money, of various nationalities. Their task was to take a closer look at all the psychosociological issues related to the Euro and, wherever possible, to draw practical conclusions about the measures to be taken in order to facilititate the changover to the Euro for the various population groups. The task had to be organised in such a way as to answer three questions: What is the changeover to the euro? What is a currency? What is a consumer?£/LIST£ The inter-disciplinary group of experts tackled this whole gamut of problems and issues. Their work, in cooperation with the commission's departments (the Directorate-General for Consumer Policy, DGXXIV) and the Euro Working Group of the Consumer Committee, considerably influenced the decisions of the Community authorities. The dossier presented here is an edited selection of the reports prepared by members of this group, covering the reports on an extremely wide range of questions. All these reports are available from DGXXIV. Furthermore, this book contains the main sections of the report prepared by the Euro Working Group of the Consumer Committee, which served as an important point of departure for the experts' work and is repeatedly referred to in their articles.

Inhalt
Articles.- How can European Users and Consumers Have Confidence in the Euro? Six Socio-Economic Hypotheses.- The Socio-Political Dimensions of the Currency: Implications for the Transition to the Euro.- Differences in Information Requirements Among European Citizens: More Psychology Than Socio-Demographics.- The Transition to the Euro: Some Perspectives from Economic Psychology.- of the Euro and the Dense Society.- The Euro as a Political Communication Process: Quality Requirements.- Stabilizing Citizen and Consumer Expectations by Legal Means when Introducing the Euro in the Participating Member States.- The Outlook for the Euro Changeover: A Summer and General Analysis.- Annex Report by the Euro Working Group of the Consumer Committee.- Conclusions.