The Export Marketing Of T-shirts In Tirupur

This book examines the export marketing of T-shirts in one of the major garment export centres in India, namely, Tirupur (Tamil Nadu). It is a well-acknowledged fact that the knit-wear industry in India accounts for the major share of the country's total textile exports. Also, from the international perspective, the Indian knitwear products are now being sold to almost every country in the world. The Indian knitting industry has been able to win all the sophisticated world markets including the European Union, America, Canada and Japan. It is in this connection, the book examines the problems, procedure and prospects of the T-Shirts exports from Tirupur.

Autorentext

M. Dhanalakshmi is currently practising as an independent business consultant at Chennai. She has previously worked as Assistant Professor at the Disha College of Commerce, Raipur (affiliated to the Pandit Ravi Shankar Shukla University) and also at the Bharathi Women Arts and Science College (Tamil Nadu, affiliated to Thiruvalluvar University.