The feminisation of public relations

There I was: a lone male among more than 30 females.
Then it suddenly hit me. I was an oddity a male in
a female profession, public relations. Women
outnumber men three to one, and the figure is
increasing. But why is this happening? This landmark
study focuses on the PR profession in Australia (and
includes data from other countries). With surveys,
interviews and focus groups of students at four
universities and communicators from all areas of the
profession, this work considers what the long-term
effects of this global trend might be.

Autorentext

Dr. Greg Smith spent 17 years as a journalist on daily papers in Australia and South Africa before working in public relations for various organisations, including the Australian Army, Air Force and the Sydney Olympics. He has taught communications at three Australian universities and runs his own consultancy, theprlab.com.au

Klappentext

There I was: a lone male among more than 30 females. Then it suddenly hit me. I was an oddity - a male in a female profession, public relations. Women outnumber men three to one, and the figure is increasing. But why is this happening? This landmark study focuses on the PR profession in Australia (and includes data from other countries). With surveys, interviews and focus groups of students at four universities and communicators from all areas of the profession, this work considers what the long-term effects of this global trend might be.