The Future of Retail and Service Design

This book explores the future of retail and service design, offering cutting-edge insights from leading researchers. Ideal for researchers, designers, educators, students, and innovation enthusiasts, it delivers fresh perspectives on the rapidly evolving world of retail and service design.

Autorentext

Bethan Alexander is Reader in Fashion Retailing and Marketing at London College of Fashion, UK. Her scholarly research interests span customer experiences online and offline, innovative retail formats, retail technologies, and future and responsible retailing. Results of this research have been published in various academic journals and books in the fashion, retail, marketing, and business disciplines.

Katelijn Quartier is the Academic Director and Founder of the Retail Design Lab knowledge institution, which primarily revolves around investigating what the store of tomorrow should and could look like, and the pivotal role that design and spatial cues play in shaping it.

Mia Münster, Associate Professor at Malmö University, Sweden, has over 20 years of retail and hospitality design experience. She primarily researches store atmospheres, cross-cultural comparisons, and sustainability. Living and working in Denmark, Sweden, and Hong Kong has deepened her market studies.

Zakkiya Khan is senior lecturer in Interior Architecture at the University of Brighton, UK, and holds research interests in localised retail design conditions and strategies. With peer-reviewed publications, conference presentations, and global academic experience, their work advances the discourse on the role of retail design in the context of localisation and globalisation.

Francesca Murialdo is Director of Programmes in Interior Architecture and Design at Middlesex University, UK. She has over two decades of experience teaching and practising interiors. Her research and practice explore the transformative potential of interiors as catalysts for social change and cultural activation.

Inhalt

Part I: Sustainable Retail Introduction 1. Rethinking Retail: Navigating the Intersection of Commerce, Community and Sustainability 2. Applying Service Design Approaches to Create a Sustainable Fashion Retail Future Part II: Phygital Retail Introduction 3. Shaping Retail Innovation: A Scenario-Driven Approach for Designing Phygital Retail Experiences 4. User Interface Design in Mixed Reality Fashion Shopping: A Systematic Review 5. Exploring Generation Z Behaviour towards Different Digital Fashion and Immersive Technologies: A Stimulus-Organism-Response Approach Part III: Community Retail Introduction 6. Fostering A Sense of Community in Hyperlocalised Retail Design for Global Brands 7. Restorative Retail Experiences in UK Fashion Retail Servicescapes 8. Neighbourhood Consumption: The Impact of Neighbourhood Atmosphere on The Coffee Shop Experience