The Genes of Culture

The Genes of Culture integrates insights from philosophy, the physical sciences, social psychology and cultural criticism to pose challenging questions for today's students of media. An exemplary foundation reader for graduates or undergraduates in communication and media studies.

Volume 2 of The Genes of Culture continues Christine Nystrom's exploration into the ecology of symbol systems and the evolution of media, mind and culture. Part One, Human Symbolic Evolution, delivers nothing less than a grand unified theory of humankind. For Nystrom, the prehistoric creative explosion that gave rise to language -- a metaphorical Big Bang -- explains our species' survival. A felicitous if somewhat ignoble story, it begins with "The Incompetent Ape" who would never have made the evolutionary cut without developing the social capabilities made possible through symbolic language. And human communication, an inevitable source of problems, is the driving force behind this most peculiar of adventures: the birth of self-consciousness, tools and technologies, pratfalls of memory, awareness of our own mortality, art, knowledge, civilization, discontent, and so on. And so on, that is, if we don't bring our story to an end.

In Part Two, a series of astute and provokingly prescient lectures, Tales, Tools, Technopoly, Nystrom addresses our social and moral responsibility in cultivating the narrative of our future. Straightforward and ruthlessly critical of contemporary notions of "growth" and "progress," it concludes this volume with an alternative that is also a challenge -- an appeal to our better nature to do right by our species and the planet.

A seminal text for students of media and communication, The Genes of Culture, Vol. 2 is at once readable and profound, comprehensive in its erudition and bold in its conclusions. In the spirit of Media Ecology, it invites argument, and merits acclaim.

Autorentext

Christine L. Nystrom was a professor of media and communication in the Media Ecology program at New York University for over 30 years. She is regarded as one of the founders of that field, alongside her colleague Neil Postman.

Inhalt

Acknowledgments Introduction Prologue Language: The Monkeys' Tale The Children's Tale From Signal to Speech Language and the Birth of Self Narrative Metaphor, Explanation, and Tales of the Self Connections: Tribal Tales Transitions and Transformations: The City, the Self, and the Sacred Sounds of Silence: The Evolution of Writing Kings, Consciousness, and Intimations of Immortality Selected Bibliography On Narrative On Technopoly Alternative Narratives Final Tidbit: Nystrom's Nuggets of Wisdom Reading List Addendum: Remembrances.