The impact of a company's internal resources on innovation

The aim of our work is to attempt to explain the relationships between knowledge-based resources, market orientation, learning orientation and innovation performance. Data were collected through a survey of 135 Tunisian companies operating in a variety of industries across the country. We used a principal component analysis for each concept and then performed a hierarchical regression analysis to achieve our objective. Our empirical study was able to provide assertions about the existing relationship between these variables. The results indicate that knowledge-based resources, learning orientation and market orientation have a significant effect on innovation performance. However, knowledge-based resources mediated the relationship between learning orientation and innovation performance in the Tunisian case.

Autorentext

Dr. Soufien ZOUARI ist Dozent für Managementwissenschaften an der Faculté des Sciences Economiques et de Gestion in Sfax. Er ist Autor von 9 Veröffentlichungen in indizierten Zeitschriften und 2 Veröffentlichungen in Scopus.Dr. Salah BENHAMED ist Professor an der Faculté des Sciences Economiques et de Gestion de Sfax, Université de Sfax, Tunesien.