The Impact of Building Digital Culture on Employees' Engagement

Culture is the heart of any organization. It is like oxygen which we can feel but cannot see and without which we cannot survive. In organizations, culture is like the DNA of an organization thus the main objective of any organization is to understand and manage the business well and communicate the business's primary purpose to both its employees' and the customers, which requires permanent and ongoing institutional development to adapt to the shifting market conditions and technological advancements. In light of that and as a result of the technological revolution that we live in, digital transformation is no longer a luxury or a choice, but rather it has become one of the most important mechanisms that organizations must follow to survive and compete. Based on that, employee engagements in digital transformation are a necessity, as effective digital transformation can never be achieved unless companies build confidence among their staff that digitalization can help organizations, people, and society to achieve a positive future.

Autorentext
Sherin Haroun El-Rashied is +20 years veteran in ICT industry with solid experience in marketing, management, and strategic planning. She is a highly efficient and methodical marketing professional who comes with wide experience in supporting various stakeholders by reviewing, developing, and defining their overall marketing strategy.