The Impact of ERP & CRM in Context to Sales

It is a well-known fact that we are living in an era of Information Technology (IT) leading to Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM). Organizations across the globe, irrespective of their size, are doing continuous reengineering in their business processes to succeed in highly competitive environments. All together a new trend and environment in the market have given an opportunity to the companies to remodel their business processes since the concept of ERP evolved in the field of information technology and CRM in the line of customer services. Both of these are an integral part of the Product Line Extension (PLC), SWOT Analysis, Distribution Channel Network (DCN), Integrated Marketing Communication (IMC) and Orientation of Businesses towards satisfying organizational needs.

Autorentext

L'auteur de ce livre est un spécialiste du marketing de profession qui possède une vaste expérience de la gestion de projets. Il a eu l'occasion de mettre en uvre des ERP et des CRM dans plusieurs multinationales. La raison d'être de cette recherche était de documenter et d'évaluer sa propre expérience de la mise en uvre des ERP et des CRM, qu'elle soit réussie ou non, dans le monde de l'entreprise.