The Impact of Window Displays on Consumer Buying Behaviour

This book aims to investigate the impact of window displays on consumer buying behaviour in the fast fashion industry. Visual merchandising is a powerful tool that invokes certain feelings and desires in the minds' of the consumers. These feelings in turn impact and influence consumers' actions and decisions.The objectives of this research are to study how different window displays affect different people, how they affect males and females, whether the contents of the window displays is dependent on the location of the store in terms of country, city and neighbourhood and how the window displays can be improved to influence buying behaviour.

Autorentext

Determined, driven, creative and experienced Fashion Buyer and Marketing professional with expertise in creating, shaping and delivering powerful purchasing and marketing strategies that lead to enhanced sales and business efficiencies. Strong commercial focus in transforming the latest trends into profitable ranges.