The importance of cultural difference in business

The objective of this essay is to analyze the influence of differences of culture in the international business and see the cultural theme as a business strategy. The essay is based in own anecdotes during travel opportunities like observational behaviors in China, Peru and other countries that explores cultural aspects that affect in the results of negotiations. To do this, It identifies the main common factors that make up the culture theme. International business deals not only cross borders, they also cross cultures. Culture influences how people think, how communicate, and how people behave in particular situations. The culture theme can affects the kinds of transactions that companies have, and the way that they negotiate with.

Autorentext

Yahaira Yngrit Kqrimaya Gutierrez est diplômée en administration des affaires de l'université nationale de San Agustín, Arequipa, Pérou. Elle a bénéficié d'une bourse de l'Institut Confucius en Chine. Elle a participé au programme "Basic Skills" (compétences de base) du centre d'éducation des adultes de mt. Diablo adult education, l'anglais comme seconde langue à Concord, Californie-USA. Organisatrice du "XXIII CREASUR Arequipa 2017".