The industrial scheme of personal control

In today's society, technology is completely controlled for the sole purpose of expanding capital. To this end, industry lends itself to determining the direction of technology, giving rise to production and consumption systems that are very well designed for maximum profit efficiency. What only seems to inhabit the world of work in the factory, office, banks and services, goes beyond these environments and reaches the perception, reception and concatenation of people's ideas, anticipating them. The schematism that Kant attributed to each of us in contemporary society ultimately belongs to the motive of making capital. Beyond Adorno and Horkheimer's idea of schematism limited to the culture industry, this book deals with schematism extended to the industrial technological system of production as a whole and controlling everyone, addicting each of us not to think, reflect or strive to develop capacities other than those anticipated by the technology of production and also contained in consumer objects.

Autorentext

PhD in Human Development Psychology (with a thesis based on the Frankfurt School) from the University of São Paulo (Brazil); Master's Degree in Education from the Pontifical Catholic University of São Paulo, with a degree in History. Author of the book: Beyond the school walls: the causes of student disinterest, indiscipline and violence .