The Influence of Stakeholder Involvement on Stakeholder Behavior

The consideration of stakeholder concerns and its impact on corporate performance have received increasing attention in the strategic management literature. Existing research suggests that stakeholders have the means and power to influence corporate activities and support or harm business objectives. Hence, proactive involvement is seen as a valuable means to assure collaborative and prevent adverse stakeholder behavior. However, so far it has been difficult to identify a direct link between stakeholder involvement and corporate performance. The research focus of this thesis has therefore been shifted to the added value contributed to a specific discipline like crisis management theory. Today companies are confronted with constantly changing business environments and with an increasing number of unpredictable risks. This situation requires a new view on the nature of corporate crises and how they can be managed. Many researchers therefore argue that the behavior of investors, employees, and media plays a major role in avoiding or mitigating a corporate crisis situation. This research project is one of the first empirical analyses in this respect.

Autorentext

O Dr. Markus Wölbitsch, nascido em 1982 em Viena, formou-se na Universidade de Economia e Negócios de Viena e na Escola de Economia de Estocolmo. Ele também possui um doutorado em Gestão Geral. Anteriormente, trabalhou como especialista em partes interessadas e consultor para o Brunswick Group e a Edelweiss Consulting e agora está envolvido como gestor de mudanças na política austríaca.