The Language of Advertising

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

Autorentext

Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.

Klappentext

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement. The second edition has been substantially rewritten to incorporate recent developments in the field. Features include: a range of new advertisements, from Orange to Young Person's Railcard new material on internet advertising and its influence on paper texts new material on advertising designed to be seen 'on the move' new activities to support student-directed study * updated Further Reading sections and a list of URLs for students to visit.

Zusammenfassung

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:

• a range of new advertisements, from Orange to Young Person's Railcard
• new material on internet advertising and its influence on paper texts
• new material on advertising designed to be seen 'on the move'
• new activities to support student-directed study

• updated Further Reading sections and a list of URLs for students to visit.

  Inhalt

  Introduction Unit one: What is an advertisement? Unit two: Attention-seeking devices Unit three: Writers, readers and texts Unit four: How does that sound? Stereotyping Unit five: Nautical but nice: intertextuality Unit six: Cultural variations Unit seven: Tricks of the trade Unit eight: Picture me this Unit nine: Language on the move