The Language of Colour

Moving on from the meanings of single colours, Theo van Leeuwen develops the theory that many different features shape the way we attach meaning to the colours we see in front of us, and the idea that colour schemes are more important than individual colours. The Language of Colour is the ideal textbook for students of Multimodality and Language and Communication within Applied Linguistics, communication studies, art and design and cultural studies.

Zusatztext "Theo van Leeuwen is one of the master teachers of visual communication! and his new book! The Language of Colour! goes beyond the usual sources in history and psychology to propose a social semiotics of color! providing concrete examples and exercises to dazzle the eye and the mind."?Kevin G. Barnhurst! University of Illinois at Chicago! USA"Now more than ever colour is playing a central role in everyday communication! and! with this book! at long last! we have a systematic method for analyzing how people use colour for cultural expression and social communication. The framework presented here takes us beyond traditional approaches that simplistically map colour to meaning to a perspective that helps us to understand the socially situated and material aspects of colour as a semiotic mode. This book will be of great interest to students in a variety of disciplines from design to discourse analysis as well as anyone else interested in the ways we make meaning in our increasingly 'technicolour' world."Rodney Jones! City University of Hong Kong Informationen zum Autor Theo van Leeuwen is Dean of the Faculty of Humanities and Social Sciences at the University of Technology, Sydney. He is author of An Introduction to Social Semiotics (2005), Reading Images (second edition, 2006) with Gunther Kress, and The Language of New Media Design (2008) with Radan Martinec, all published by Routledge. Klappentext The Language of Colour provides a fresh approach to the study of colour. Moving on from the meanings of single colours, Theo van Leeuwen develops the theory that many different features shape the way we attach meaning to the colours we see in front of us, and the idea that colour schemes are more important than individual colours. Chapters include: a brief history of the meanings of colour the relationship between language and colour names within a cultural context corporate uses of colour the meaning of colour in everyday life. Spanning a range of examples from graphic design to the visual arts, this title presents a contemporary and accessible overview of the use of colour in a wide variety of situations and cultural and historical contexts. Covering both traditional and cutting-edge theory and supplemented by questions and ideas for projects at the end of every chapter, The Language of Colour is the ideal textbook for students of Multimodality and Language and Communication within Applied Linguistics, Communication Studies, Art and Design and Cultural Studies. Zusammenfassung Offers a fresh approach to the study of colour. This title covers: a brief history of the meanings of colour; the relationship between language and colour names within a cultural context; corporate uses of colour; and, the meaning of colour in everyday life. Inhaltsverzeichnis Selected Contents: 1. Introduction 2. Colour Meanings 3. Colour Systems 4. Colour Names 5. A Parametric Theory of Colour 6. Colour in Art and Architecture 7. Colour in Contemporary Life ...

"Theo van Leeuwen is one of the master teachers of visual communication, and his new book, The Language of Colour, goes beyond the usual sources in history and psychology to propose a social semiotics of color, providing concrete examples and exercises to dazzle the eye and the mind." Kevin G. Barnhurst, University of Illinois at Chicago, USA "Now more than ever colour is playing a central role in everyday communication, and, with this book, at long last, we have a systematic method for analyzing how people use colour for cultural expression and social communication. The framework presented here takes us beyond traditional approaches that simplistically map colour to meaning to a perspective that helps us to understand the socially situated and material aspects of colour as a semiotic mode. This book will be of great interest to students in a variety of disciplines from design to discourse analysis as well as anyone else interested in the ways we make meaning in our increasingly 'technicolour' world." Rodney Jones, City University of Hong Kong

Autorentext

Theo van Leeuwen is Dean of the Faculty of Humanities and Social Sciences at the University of Technology, Sydney. He is author of An Introduction to Social Semiotics (2005), Reading Images (second edition, 2006) with Gunther Kress, and The Language of New Media Design (2008) with Radan Martinec, all published by Routledge.

Klappentext

The Language of Colour provides a fresh approach to the study of colour. Moving on from the meanings of single colours, Theo van Leeuwen develops the theory that many different features shape the way we attach meaning to the colours we see in front of us, and the idea that colour schemes are more important than individual colours. Chapters include: a brief history of the meanings of colour the relationship between language and colour names within a cultural context corporate uses of colour the meaning of colour in everyday life. Spanning a range of examples from graphic design to the visual arts, this title presents a contemporary and accessible overview of the use of colour in a wide variety of situations and cultural and historical contexts. Covering both traditional and cutting-edge theory and supplemented by questions and ideas for projects at the end of every chapter, The Language of Colour is the ideal textbook for students of Multimodality and Language and Communication within Applied Linguistics, Communication Studies, Art and Design and Cultural Studies.

Zusammenfassung
Offers a fresh approach to the study of colour. This title covers: a brief history of the meanings of colour; the relationship between language and colour names within a cultural context; corporate uses of colour; and, the meaning of colour in everyday life.

Inhalt

Selected Contents: 1. Introduction 2. Colour Meanings 3. Colour Systems 4. Colour Names 5. A Parametric Theory of Colour 6. Colour in Art and Architecture 7. Colour in Contemporary Life