The Language of Feminine Beauty in Russian and Japanese Societies

This book conducts a cross-linguistic and cross-cultural study of 'women's language' as it pertains to feminine beauty. It examines the ideological constructs of beauty and femininity in the cultures of Japan and Russia, as embodied through televised beauty ads, and relates them to the real-world language practices of Japanese and Russian women. The author traces the reciprocal connection between women's real and imagined language in the construction of ideals of beauty and femininity, revealing the complex ways women respond to ideological expectations regarding language use: assimilating, transforming, and subverting ideologized language and the assumptions implicit in it. She also demonstrates ways in which women alter the texture of language by appropriating 'masculine' language for their own purposes, shifting the meaning and correlates of linguistic items and structures. This book will be of interest to students and scholars of sociolinguistics, language and gender, cultural andmedia studies, and Russian and Japanese culture.

Investigates current gender ideologies regarding beauty in televised advertising Includes analysis of interviews with 24 Japanese and 20 Russian women Adds to our understanding of the constructed nature of femininity, its components, and its cultural significance

Autorentext

Natalia Konstantinovskaia is Senior Japanese Language Expert at Busuu in London, UK. She earned her PhD in Japanese Linguistics from the University of California, US.

Klappentext

This book conducts a cross-linguistic and cross-cultural study of 'women s language' as it pertains to feminine beauty. It examines the ideological constructs of beauty and femininity in the cultures of Japan and Russia, as embodied through televised beauty ads, and relates them to the real-world language practices of Japanese and Russian women. The author traces the reciprocal connection between women s real and imagined language in the construction of ideals of beauty and femininity, revealing the complex ways women respond to ideological expectations regarding language use: assimilating, transforming, and subverting ideologized language and the assumptions implicit in it. She also demonstrates ways in which women alter the texture of language by appropriating 'masculine' language for their own purposes, shifting the meaning and correlates of linguistic items and structures. This book will be of interest to students and scholars of sociolinguistics, language and gender, cultural andmedia studies, and Russian and Japanese culture.

Inhalt
Chapter 1: Introduction.- Chapter 2: Women's Voices in Russian and Japanese 'Beauty Ads'.- Chapter 3: Russian and Japanese Women's Perceptions of Feminine Beauty.- Chapter 4: Russian and Japanese Women's Real Language Practices.- Chapter 5: Conclusion.