The Loyalties of Voters

What determines the loyalties of voters? The factors identified by social scientists range from a politician's last-minute television appeal to the social class of the voter's parents. But which of the many influences are most important electorally? For the first time The Loyalties of Voters offers a convincing answer, firmly based on an analysis of three decades of electoral behaviour.

Inhalt

Introduction
Parties Propose and Voters Dispose
Unstable Parties
A Lifetime Learning Model
Family Loyalties
Structure of Socio-economic Interests
Values of Voters
Placing Voters in Context
The Performance of Parties and Leaders
The Cumulative Effect of a Lifetime of Learning
Change Through Time
The Big Trade-off Facing Parties