The Media Workflow Puzzle

This edited collection brings together a team of top industry experts to provide a comprehensive look at the entire media workflow from start to finish.

"This a 4-year college class and 10-year internship rolled into one!" Mark Seigle, Industry Executive "This is an absolute must-read and a necessary resource for any media executive, educator, or student wanting to have a comprehensive understanding of the myriad of descriptions, issues, and impacts on a variety of technical elements and management perspectives focusing on the workflow involved in the production, post-production, distribution, asset management, and archiving of media content. What Chris Lennon and Clyde Smith (two of the most knowledgeable experts in the world on this topic) have done here in their book is to put all of these pieces of the media workflow puzzle together in one place, providing a most intriguing assembly of topics and knowledge that covers this rapidly evolving terrain with tremendous insight and clarity. Dr. Corey P. Carbonara, Professor, Department of Film and Digital Media, Baylor University "Media Workflow is a complex and nuanced area. Chris Lennon and Clyde Smith have compiled a deep look at the component parts of this area and give the reader tremendous context into how the pieces fit together with brilliant business context." Harold S. Geller, Executive Director, Ad-ID LLC. "A great overview of workflows in the media industry. Gives a great foundation about how and why TV and film technologies got this point, how they operate, where they come together, and it also provides a good look at where the industry may be headed in the future. This is a great read for college students, people entering the media business, and for those people like me who are working in the entertainment business. Tom Kline, Sr. Director of Program Standards, a major US network "Nothing else in this world compares to electronic media workflow. The machinery, tools, and processes are constantly evolving and the capabilities constantly increasing. This book follows the evolution from those simple signal flows to virtualization and abstraction. There are plenty of takeaways. Plenty of, 'so this is why we do it this way' moments. I think fortunately, for our own enjoyment of electronic media entertainment and education, we all fail to properly appreciate workflow as a result of overfamiliarity. At least for the time one is reading this book we can admire the elegance and enchanting mechanisms that step-after-step make up what we all, even us workflow wonks, take for granted. It's a good read. It makes you stop and think 'What if we did this differently?' The creative part of electronic media isn't just the content this book captures that. Fred Baumgartner, Director NextGen TV Implementation, ONEMedia 3.0 / Sinclair Broadcasting "A 'must read' for both experts and non-experts in both cinema and TV technology." Pierre Maillat, Canal Plus experts and non-experts in both cinema and TV technology - Pierre Maillat, Canal Plus

Autorentext

Clyde Smith

Inhalt

Contents

Introduction

Acknowledgements

Introduction

Overview

Revolution #1 Television Enters the Scene

Revolution #2 We Go Digital and Files Replace Physical Media

Revolution #3 Multiplatform Distribution

Revolution #4 Things Get Cloudy

Production

Cameras

The Types of Cameras and Their Uses

The Basics of Digital Cameras

The Implications of Camera Imaging Sensor Choice on System Requirements

The Various Forms of Color Coding & Color Spaces

What Does Gamma and Log Processing Mean?

What RAW Means and How to Digitally Process It

Compressed File Systems

Uncompressed File Systems

Common Camera Media Types

Common File Formats for Cameras

Common Production Formats

What Ingest Means and How to Organize It

Asset Management

On-set Grading

Dailies

Sources and Types of Metadata

The Role of the DIT

The Role of the Data Wrangler

eXtensible Markup Language (XML)

Key XML Terminology

Cloud Impacts

Post-Production

Introduction

Post-Production in Detail

Preparation

Technical Preparation

Post-Production Specific for TV

The End Game!

Dailies in More Depth

Editorial

Different Editorial Groups

Visual Effects (VFX)

VFX in Pre-Production

VFX in Production

VFX in Post-Production

Sound

Sound Editorial

Mixing

Predubs

Soundtrack Versions

Audio Loudness for TV and the Home

Digital Intermediate

Conforming

Image Fixing

Finishing

Color Pre-Timing and Reference Look

Mastering and Versioning Preparation

Mastering and Versioning

Mastering and Versioning Applied to TV Documentary

Titling, Captions, Subtitles, and Alternate Takes

Title Sequences

Captioning and Subtitling

Alternate Takes

Quality Control (QC)

QC for Theatrical Delivery

QC for Television

Compliance QC for Television Delivery

Content QC

Area for TV Immersive Audio QC

QC Database of QC Items

Photosensitive Epilepsy (PSE)

Sound Audibility for Television

Archive

The Future of Post-Production

Bonus Content

Special Section 1: Color Pipeline

Special Section 2: High Dynamic Range

Special Section 3: Visual Effects

Managing Your Media Assets and Workflows

Content Identification and its own metadata

Advertising

Content Identification for Programs

Business Systems

DAM/MAM Systems

Programming Workflow

Media Planning and Promotion in Linear Network and Broadcast Television

Sales/Traffic/Scheduling

Master Control Automation / Playback

How BXF Can Help

Quality Control

Annex A: Classification of QC checks

The Interoperable Master Format

Implications of IMF for Asset Management and Workflows

The Business Case for IMF

Automating Workflows

Cloud Impacts

Distribution to the Viewer

History and Evolution of Broadcast Networks and Stations

Modern Broadcast Networks and Stations

History and Evolution of Cable Systems and Cable Channels

Traditional Cable Systems and Cable Channels

History and Evolution of Satellite Television

Modern Satellite Television Systems

History and Evolution of Internet Video and OTT Services

Modern Internet Video and OTT Services

Modern Cable Systems

History and Evolution of Pre-Recorded Media

History and Evolution of Digital Cinema

Modern Digital Cinema Workflows

Mastering

Picture

Stereo Picture

Captions and Subtitles

Auxiliary Data

Other Unique Formats

Creating the Digital Cinema Package (DCP)

MXF Wrapping and Encryption

Composition Play List (CPL)

Asset Map, Volume Index, and Packing List

Key Delivery Message (KDM)

Transport

Theater Storage and Projection

Theater Management Systems (TMS)

Showtime Projection

Projector Types

Summary The Impact of Distribution Systems on Production Workflows

Wrapup Content Delivery to Multiple Distribution Systems

Archive and Preservation

Introduction

Why Digital Archive

Creation

Consumption

Archive

Libraries, Repositories, and Archives

Digital Library

Digital Repository and Digital Archive

Preservation

Library and Archive Science

Forever Is a Long Time

What Is an Asset?

Asset Value

The Asset Construct

Technical Metadata

Connecting Metadata and Essence

Data Scale

Enterprise and Broadcast Technology Collide

Backup

Hierarchical Storage Management (HSM)

Content Storage Management (CSM) and Active Archive

Software Defined Archive (SDA)

Build Versus Buy

Storage Technology

Solid State

Hard Drives

Optical Disc

Data Tape

Public Cloud Services

Future Technologies

Storage Classifications

Tier 0 Storage

Tier 1 Storage

Tier 2 Storage

Tier 3 Storage

Tier 4 Storage

Storage Tier Summary

The Anatomy of a Digital Archive

Storage Abstraction

Storage Orchestration

Archive Maintenance

Asset Integrity

Connecting the Bits and Pieces

Archive Transformation and Modernization

Standards-Based Digital Asset Protection

Archive eXchange Format (AXF)

Standard

A Closer Look

AXF Structures

Inside …