The Middleman Economy

With the rise of the Internet, many pundits predicted that middlemen would disappear. But that hasn't happened. Far from killing the middleman, the Internet has generated a thriving new breed. In The Middleman Economy , Silicon Valley-based reporter Marina Krakovsky elucidates the six essential roles that middlemen play.

This book provides a unique look at the growing middleman industry, and how most professionals don't see themselves as the 'middleman' yet this is a role that is increasingly important in business today Marina Krakovsky shows that a huge number of people are now in the even more complicated role of middlemen They add value and profit by excelling at six essential middleman roles: Bridge, Certifier, Enforcer, Insulator, Concierge, and Safety Net

Autorentext
Marina Krakovsky writes about ideas in the social sciences, particularly new research in psychology, sociology, and economics. Her work has appeared in Discover, the New York Times Magazine, Scientific American and Scientific American Mind, O, The Oprah Magazine, Psychology Today, Slate, Stanford Magazine, the Washington Post, Wired, and other publications. She is also co-author, with economist Kay-Yut Chen, of Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business (Portfolio/Penguin, 2010). Marina graduated from Stanford University with a degree in English and lives in the San Francisco Bay Area.

Inhalt

Introduction

1. The Bridge
2. The Certifier
3. The Enforcer
4. The Risk Bearer
5. The Concierge
6. The Insulator
   Conclusion: The Middleman Economy
   Acknowledgements