The Need to Rename Tech

This book is about words that fool us into thinking that the digital technologies we use every day are beautiful, benign, and consequence-free. The collection shows how metaphors used by Big Tech to promote digital technologies are reductive or misleading. With a commitment to social justice, the contributors rename digital technologies in order to subvert Big Tech's branding. Each chapter discusses a specific technology, rechristening it in a way that points explicitly to the social and political harms it is associated with. The alternative vocabularies that are proposed draw attention to what these technologies bring about, providing a means of resisting Silicon Valley's claims about what people and organisations should buy and experience.

Empirical research shows how renaming digital technologies could change assumptions about how these impact our lives Includes an international cast of contributors whose work spans academia and practice Discusses complex theories accessibly

Autorentext

**Robin Mansell (FAcSS, FBA) is Professor Emerita, London School of Economics and Political Science. She holds a Doctorate Honoris Causa, University of Fribourg and is recipient of the C. Edwin Baker Award (ICA Philosophy, Theory & Critique Division). Co-editor, Handbook of Media and Communication Governance (2024 Edward Elgar).**

Crystal Chokshi is an Assistant Professor in the School of Communication Studies at Mount Royal University in Calgary, Canada. She has published critical perspectives on technologies in The Journal of Digital Social Research , Surveillance & Society , Culture Machine , Real Life , and The Conversation Canada.

Inhalt

Chapter 1: Introduction.- Part 1: Predicting.- Chapter 2: Ableist Technology.- Chapter 3: AIEEE!.- Chapter 4: HealthcAIre.- Part 2:Optimising.- Chapter 5:Spectrumscape.- Chapter 6:Technosolutionist Urbanism.- Part 3:Predicting.- Chapter 7:Watching the Well Run Dry: Digital Settler Colonialism.- Part 4:Predicting.- Chapter 8:Automated Predeterminations.-Chapter 9: Fabulation.- Chapter 10: Hypothetical Images.- Part 5: Saving.- Chapter 11: Access Gatekeeper.- Chapter 12: Altman's Golem.- Chapter 13: Servants of Capitalism.- Chapter 14: Servants of Capitalism.- Chapter 15: Parts & Labours.- Chapter 16 : Xtreme Streaming.- Chapter 17: Conclusion.