THE NEW CHALLENGES OF LEADERSHIP IN THE FACE OF PANDEMIC COVID-19

In times of crisis such as the one being experienced with COVID-19, the organization must be strengthened so that its leadership is strong and effective. A well-managed crisis can become a learning tool for similar situations in the future. A good leader must keep his team united and motivated in any situation, no matter how difficult. It is the best way to achieve effectiveness. At a time when most countries are fighting the pandemic, the role of business in this scenario is essential. As key players in the economy, the social responsibility of companies is to carry out good corporate governance and above all to ensure the safety and proper organization of all their employees.

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Dra. Maria Fernanda Robles Montaño, Doctora en Administración EducativaDra. Josefina Andrade Paco, Doctora en Ciencias AdministrativasC.P. Maria Fernanda Rivera Robles, Licenciada en Contaduría Publica, Universidad de Sonora.