The Precision Farming Revolution

This book examines the precision farming revolution in Somerset, England. It reveals the reasons why local farmers invested in autonomous systems and traces the outcomes of adoption. It describes the local and global drivers of the fourth industrial revolution, from world population growth, climatic and ecological crises, profit driven farming and government agri-tech grants, to the Space Race era. A new cultural method of intelligence, ideas and thinking, new organisational and control powers, was precisely what precision farming offered farmers and off-farm firms, who were able to remotely monitor and control natural environments and aspects of on-farm activities. As a result of local farmers opting into precision farming systems the power dynamics of industrial agriculture were reorganised and this book will offer readers an understanding of how and why.

Discusses the implications of precision agricultural systems being applied across the globe Offers critical insights into the global 'digital revolution' or 'next green revolution' in agriculture, and farmers' economic and social motivations for investment in precision farming Includes original interviews with farmers utilizing precision farming technologies

Autorentext

Dr. James E. Addicott is an independent sociologist, ethnographic researcher and author at jeaddicott.com.

Inhalt

1. The Precision Farming Revolution.- 2. Global Drivers.- 3. Economic Drivers.- 4. Cultural Methods.- 5. Society & Nature.- 6. Farming Futures.