The Present and Future of China s Personal Car Market

This thesis is going to analyze the present and the future s China s automobile market. To find out will innovation, brand strategy, and customer service strategy help the China s automotive businessmen or not. The main method of this study is to use first hand and second hand data of nowadays China s automobile produces and automobile service provider, to find out the shortcomings of this industry. And finally, use the appropriate theoretical supports to solve the problems of this industry and give future suggestions. China s automobile industry, Innovation, Brand, Customer Service

Autorentext

study in Mälardalen University, Sweden since 2008Bachelor of International Business ManagementMaster of International Marketing

Klappentext

This thesis is going to analyze the present and the future s Chinäs automobile market. To find out will innovation, brand strategy, and customer service strategy help the Chinäs automotive businessmen or not. The main method of this study is to use first hand and second hand data of nowadays Chinäs automobile produces and automobile service provider, to find out the shortcomings of this industry. And finally, use the appropriate theoretical supports to solve the problems of this industry and give future suggestions. Chinäs automobile industry, Innovation, Brand, Customer Service