The Protected Designation of Origin Jumilla

The purpose of this book is to analyze the situation of the Protected Designation of Origin (PDO) Jumilla from a historical, geographical and economic point of view. The Jumilla PDO, located in the province of Murcia, has a great winemaking tradition dating back centuries, through which its companies have evolved over time. It is currently showing a positive evolution in its sales, as well as a focus increasingly oriented towards the production of quality wines. This situation implies an enormous effort in R&D that must continue to be consolidated in order to improve its competitiveness and continue to expand in the most demanding segments.

Autorentext

Javier Martínez Falcó, Department of Business Organization, University of Alicante (Spain).Bartolomé Marco-Lajara, Department of Business Organization, University of Alicante (Spain).Eduardo Sánchez-García, Department of Business Organization, University of Alicante (Spain).