The Psychoanalysis of Color in Commercial Illustration

Color Theory plays a vital role in Commercial Illustration. It is used in various ways to stimulate emotion and thought. Color, when used as a creative device, can intensify or subdue the overall tone of a work of art and facilitate the communication of ideas. The purpose of my research was to develop a better understanding of how color is processed in the human eye and transmitted into the brain in order to produce a physiological and psychological response in the hypothalamus gland; which is directly linked to human behavior.

Autorentext

Leroy Kucia holds an MFA in Commercial Illustration from the Savannah College of Art and Design and a BFA in Interactive Media and Design from The Illinois Institute of Art. He is currently living abroad in South Korea, where he is an English Teacher and Freelance Illustrator. For more information on Leroy Kucia, please visit www.leroykucia.com