The Public Relations Professional through the lens of cinema

The aim of this study is to see how media representations that portray professional Identity and Alterity are constructed, specifically in the area of Public Relations, through the processes of meaning production linked to film production. As we know, the media plays a fundamental role in shaping opinions and worldviews, making important contributions to the way professionals are represented, identified and socially located, which can have positive or negative consequences for this professional field. Thus, there is a need to unveil these visions of the public relations professional, allowing us to see how they are perceived in society and what identity strategies they have adopted to assert themselves as an activity and profession.

Autorentext

Coordinator of the postgraduate courses in Digital Marketing and e-commerce and Communication Management in Digital Media at Senac in Bauru (SP - Brazil). He has a degree in Public Relations and a Masters in Communication, both from Universidade Estadual Paulista (Unesp).