The Realm of Hedonic Pleasure in Purchase of Academic Books

Reading books exhibits a belief of life style aspirations and attitude of thirst. People seek benefits from the shopping experience to satisfy their desire for newness -books purchased immediately and gives happiness, enhances their life styles perceptions. An enquiry done to understand consumer's perceptions towards online and traditional purchase methods of academic books. The factors that can influence the consumer's decisions towards purchase method -traditional or online method examined here reveals very interesting results. Test have revealed that purchase intention of customers lean toward the traditional offline method in case of academic books than online method. Consumers who are inclined towards traditional method of purchase of books generally exhibited more affinity towards offline purchase of books than online methods, while those customers' showed an online preference were the first adopters. Consumers who shopped for non-academic books generally showed a preference for immediate purchase new releases of titles for the sake of information pleasure and knowledge gain without having any the intention to purchase in traditional mode.

Autorentext

Il dottor Shivakami Rajan era affascinato dai libri e questo interesse l'ha portato a leggere intensamente fin dalla giovane età di 12 anni, esponendosi all'eccitante mondo dei libri. Oggi insegna gestione generale a livello di master e di college presso la Presidency University di Bengaluru e ha intrapreso l'insegnamento come professione.