The Rise of the New East

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.

Expert advice made accessible, written by the popular author of The New Silk Road, this book features detailed high-level analysis combined with street-level anecdotes This book has a global approach encompassing not only the relationships between East and West but also the Middle East This book accepts that the East is a huge global player in business and will be for many years - and focuses on how business can manage the complexities involved.

Autorentext
Ben Simpfendorfer is Founder and Managing Director of Silk Road Associates, a strategy consultancy based in Hong Kongwith offices in Beijing and Melbourne. Ben assists multinationals and mid-market firms develop their business strategies in Asia and the Middle East. Ben was the former Chief China Economist for RBS and Senior China Economist for JPMorgan where he advised some of the world's largest financial institutions and multinationals. He writes a regular column for FT.com's beyondbrics and is the bestselling author of The New Silk Road (Palgrave, 2009). He is also associated with the international advisory, Global Strategic Associates.

Inhalt

1. The Rise of the East's Middle Class 2. The End of "Made in China" 3. Tapping into the Muslim Market 4. Bollywood Stars and Indonesian Punk Rock 5. China Goes Global, Again 6. Small Trucks and Big Planes 7. The East's Uncertain Urban Future 8. A Water and Energy Nexus 9. Conclusion