The Role of Corporate Sustainability in Asian Development

This book examines the challenges faced by seven multinational companies - Intel, Lenovo, Samsung Electronics, ZTE, BMW Hyundai Motor Company, Mahindra and Mahindra - in their endeavour to contribute to the economic, environmental and social development of Asia. The lessons learned from the examination of these business practices may directly contribute to an increase in the practice of sustainable management and may as such contribute to positive economic, environmental and social impact of companies in this region. The cases are highly relevant for management theoreticians seeking to deepen our understanding of corporate sustainability in an area where scholars, practitioners and policy-makers can expect new questions, problems and challenges in the years ahead. The book is also of high interest to policy review agencies, policy makers and welfare economists seeking to support the development of a comprehensive sustainability framework for managing social and environmental issues in the context of Asia.

Examins the antecedents, processes/operations and outcomes of corporate responsiveness to environmental and social issues in the context of Asia Contains a practical scope and richness of case study examples Focuses on the Asian context and regional developmental challenges

Inhalt
Section 1: Intel (US) case CSR 3.0: how to leverage social innovation to create business and social value.- Section 2: Lenovo (CN) case Venture Philanthropy; supporting NGOs.- Section 3: Samsung Electronics (KR) case: Green Memory Chips.- Section 4: ZTE (CN) case Eliminating Digital Chasm.- Section 5: BMW case BMW I Story: revolutionizing sustainable mobility.- Section 6: Hyundai Motor Company case Fostering social enterprises.- Section 7: Mahindra & Mahindra case Mainstreaming sustainability in business through knowledge building.