The Role Of Information Technology In Media Industry

Information Technology (IT) is a source, it has value and it tends people to do things which they could not do otherwise. With the advance of this sector in Pakistan, the Media industry is also growing very fast. Advertising, production, printing, broadcasting, telecast and in web edition of news papers had a great progress too. It is because of this innovation that marvelous achievement had been made in Media advertising, production media printing, broadcasting, telecast and in web edition of news papers. It is a growing feeling amongst scholars that without the IT, the survival of Media is impossible. In this background, the study aims to address the role of IT in Mass Media Industry.

Autorentext

Abdul Waseem Khattak is a Lecturer in Sarhad University, Peshawar. He got M.Phil Degree in Mass Communication. He published five research papers and a book as a co-author. He is an active journalist for the past eight years. Jahangir Khan is an Assist. Prof. in SUIT Peshawar and Dr. Khalid Sultan is a Researcher and a Media Scholar.