The Role of Social Media in Mobilizing Social Movement

The prime objective of this study is to describe the role of social media in mobilizing people as an assembling power against the ill-being systems and relative deprivation from opportunities or resources. Since the recent years, complaint movements have been recurrently observed across all over the world which was supposed to energize its powers through the use of different tools in which social media outlets became among the top priority. The researcher assumed that social media plays substantial roles to assist the formation and expansion of social movements by propagating the fact of structural ill-being and unnecessary inequalities induced from different reasons. Social media is one of the most powerful means to expose the grievances of people by mobilizing, catalyzing and organizing the mass upon identified public issues for collective action at a particular time and place which is very necessary conditions for the occurrence of social movements.

Autorentext

Guta is a Development, Emergency and Social expertise at NGOs in Ethiopia. Holding BA in Sociology and MBA & MA in Sociology, He has served Ethiopia in development and emergency works, particularly through program designing, coordinating, mentoring, training, and monitoring of skilled professionals for the last 10 years.