The Security Role of Football Stadiums on Marketing Mix Development

The sports industry is one of the most popular fields between the nations that need to interact with several factors, from stadium security to marketing staff. Today, security and crowd management are more critical than ever. In many events, the lack of proper security management has caused to be a bitter event due to it. It has created serious risks for the investors that have participated in the game. Due to this, maintaining a long-term relationship with them is a severe challenge. Research has shown a positive correlation between security in sporting events and security in the business. 12 factors have contributed to security, and 11 elements were involved in the marketing mix. The results showed that security documentation and training should receive special attention along with hardware and software management of venues, management and planning, physical protection, and security services and facilities to improve the security conditions in soccer matches. Managers must have proper management, which leads to the satisfaction of spectators and prevention of crowded. The sense of security creates a suitable atmosphere for marketing activities in sports events.

Autorentext
Memari, ZhalehZhaleh Memari is a member of the Sports Management Department of Alzahra University faculty and has worked at this university since 2006. His research interests relate to sport business and football. Furthermore, she is interested in human resources, coaching, and talent management in football. She has published several articles and books.