The significance of the CEO's internal communication programme

CEOs are becoming increasingly aware of their roles
as business communicators, but still find it
difficult to quantify the value of internal
communication within organisations. Internal
communication is so entwined with the process of
organising and with organisational structure,
environment, power and culture that many theorists
of organisational communication argue that
organisations would not exist without communication.
Internal communication is the catalyst, if not the
key, to organisational excellence and effectiveness
(Grunig,1992:114). This book illustrates the link
between the internal corporate communication
programme of an organisation s Chief Executive
Officer and the commitment levels to the same
organisation of middle management employees.
Business communicators and corporate communications
specialists, who are interested in increasing
employee commitment levels to the organisations
through effective CEO internal communication
programmes, will find this book of value.

Autorentext

Irma Meyer holds a Masters Degree in Corporate Communication from the University of Johannesburg, South Africa and has a special interest in leadership communication and internal corporate communication. She currently runs her own Corporate Communication Consultancy after having gained valuable experience in the corporate environment.

Klappentext

CEOs are becoming increasingly aware of their roles as business communicators, but still find it difficult to quantify the value of internal communication within organisations. Internal communication is so entwined with the process of organising and with organisational structure, environment, power and culture that many theorists of organisational communication argue that organisations would not exist without communication. Internal communication is the catalyst, if not the key, to organisational excellence and effectiveness (Grunig,1992:114). This book illustrates the link between the internal corporate communication programme of an organisation's Chief Executive Officer and the commitment levels to the same organisation of middle management employees. Business communicators and corporate communications specialists, who are interested in increasing employee commitment levels to the organisations through effective CEO internal communication programmes, will find this book of value.