The Startup

An entertaining, true story that describes a unique journey to entrepreneurial triumph

For leaders, students, engineers, and scientists seeking to succeed with innovative new products and services.

Provides numerous practical lessons on what it takes to have a successful career in entrepreneurship, marketing, sales, and business development

Autorentext

Jesko von Windheim is Professor of the Practice of Environmental Innovation and Entrepreneurship at Duke University and co-founder and CEO of Tyrata, Inc. Previously, he was co-founder and CEO at Nextreme Thermal Solutions, served as a Vice President at RTI International and JDS Uniphase, and was co-founder and Vice President at Cronos Integrated Microsystems, Inc. He has an MBA from the University of North Carolina Kenan-Flagler Business School and an MS and PhD in Physical Chemistry from the University of Guelph.

Inhalt
1 When Life Goes Bump.- 2 The Rational Entrepreneur.- 3 Is this it?.- 4 Mining for Opportunity.- 5 Strategy.- 6 Value Creation.- 7 From Idea to Product.- 8 Guerrilla Marketing.- 9 It Ain't All Peaches and Cream.- 10 Financial Fitness.- 11 Blocking and Tackling.- 12 Raising Money.- 13 Pitch Perfect.- 14 Closing.- 15 Customers are Golden.- 16 Sell Baby, Sell.- 17 Cashing Out.