The Studentpreneur's Handbook:

This book serves as a comprehensive guide for students who aspire to balance their academic responsibilities with the exciting world of entrepreneurship. It outlines the benefits and challenges of student-led businesses, providing practical advice on developing an entrepreneurial mindset, identifying business opportunities, and building a startup while still in school. The book also provides insights into recognizing market gaps, leveraging personal interests, and conducting thorough market research. Legal and financial considerations are also addressed, offering a solid foundation for students to understand business registration, intellectual property rights, and financial management. The book emphasizes the importance of crafting a compelling brand story and using cost-effective marketing strategies, such as social media and guerrilla marketing, to promote their businesses. The book also discusses how to scale a venture post-graduation, transition from student to full-time entrepreneur, and seek investment. The book is enriched with case studies and success stories, providing inspiration and practical lessons from those who have successfully navigated the studentpreneur journey.

Autorentext

Francis Osei, owner and managing director of Mighty Way Consult in Ghana. He empowers unemployed youth in developing countries through entrepreneurship. Addai Asamoah Peter, Regional Director for Africa at the African American Entrepreneurs Association, headquartered in Florida, USA. He mentors aspiring entrepreneurs.