The Study of the Factors Affecting Consumer Willingness to Observe

Consider the frequency with which consumers routinely encounter with purchase decisions for which they had almost no information. A place to eat, time to travel, video rental, gifts for family, all are common examples. In complex trademark selection environments that exist today, some researches show that consumers postpone choosing a brand or product.Observing behavior of other consumers may simplify the consumer decision by providing the information that is used as resources of assessment, interest and consumer behavior

Autorentext

He received his PH.D in Commerce field. He is assistance proffessor in Management Depaertment, Sarvestan Branch,Islamic Azad University, Sarvestan, Islamic Republic of Iran.