The Study of the Linguistic Landscapes

This book sheds light on various modes and dimensions of the linguistic landscape to fulfill diverse functions, transcending sociolinguistics to integrate with urban public image theory. This integration shapes city images and embodies the personalized innovative spirit and humane warmth of international metropolises. This book also applies urban branding theory, together with case analysis and fieldwork methods to study how Shanghai's image as an international metropolis is established through linguistic landscapes in public places by exploring it's commercial and tourism-cultural values. This book could serve as a useful reference to researchers and professional readers interested in sociolinguistics, urban branding, urban planning, tourism as well as art design.

Introduces a multidimensional and multimodal research framework for urban linguistic landscapes Offers a comprehensive and holistic perspective on the role of linguistic landscapes in shaping city images Provides practical insights into how linguistic landscapes as approach to establish and promote a city's image

Autorentext

Jian Li is full professor from School of Foreign Studies at Shanghai University of Finance and Economics, China, Her research interests include language contact, linguistic landscape, computer-assisted pronunciation training, and phonology. Prof. Li has published papers in multiple journals, including Journal of Multilingual and Multicultural Development , English Today , System , Language Learning & Technology , Computer-Assisted Language Learning , and Journal of Chinese Linguistics . In addition, she has participated in the compilation of Encyclopedia of Chinese Language and Linguistics (2015, Brill), as well as took lead on a Shanghai Art Science Planning Project on the Public Image Construction of Shanghai as an International Metropolis from the Perspective of Linguistic Landscape .

Inhalt

Research on the Urban Linguistic Landscape in China and Abroad.- Research on City Image.- City Spirit and Character of Shanghai.- Linguistic Landscapes of Places for Public Cultural Service.- Linguistic Landscapes of Places for Public Transport Service.- Linguistic Landscapes of Places for Business Service.