The Sustaincup product as a sustainability brand

The report characterises research into the supply of products for drinking at large-scale events, especially music festivals. The possibilities of these products as functional resources and marks of socio-environmental sustainability are considered. The research carried out was characterised as an exploratory study, aimed at identifying and selecting research sources, as well as descriptive, because it describes and critically considers the range of products studied, with regard to their use or improvement as sustainability brands. A study involving management and production in the field of design was therefore carried out, considering the functional and aesthetic-symbolic properties of a type of product called Sustaincup, in relation to the needs of effectively sustainable development and good communication of actions aimed at socio-environmental responsibility in business. The results provide information to guide the decisions of designers, managers and event promoters interested in the production, acquisition and use of beverage container products.

Autorentext

PhD student in the postgraduate programme in Knowledge Engineering and Management and Master's student in Design Management at the Federal University of Santa Catarina - UFSC (2016). She has a degree in Graphic Design Technology (2012) and currently works as a researcher in the SIGMO/UFSC group - Brand Meaning, Information and Organisational Communication.