The territorial brand

The territorial brand can be considered as a tool of territorial marketing aiming at the promotion and the influence of the territory. This book focuses on the interest of creating a territorial brand and its usefulness, on the brand of the French city Lyon "ONLYLYON" in order to draw its best practices and its successful experience, on the new brand of the Moroccan city Casablanca "Wecasablanca" considered as the first territorial brand in Morocco and Africa and the handicaps faced during its implementation, as well as on the brand of the Brittany region given that no Moroccan region has a territorial brand

Autorentext

Maha Bendahmane, estudante de doutoramento em "Empreendedorismo e Desenvolvimento Local" na Universidade Mohamed V-Souissi, Faculdade de Ciências Jurídicas, Económicas e Sociais-Salé, autora do artigo "Marketing Territorial", ministra formação numa escola privada marroquina, e ensina tutoriais em contabilidade geral na mesma Faculdade.