The Trend Management Toolkit

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.

Author Kjaer has an impressive media, speaking and consulting profile with her consultancy company With clear and practical insights, this book presents Kjaer Global's tried and tested methodology for analysing future trends The Trend Management Toolkit contains a set of usable tools for managers and organizations, along with real examples and case studies This book is both timely and topical, there is a huge media and industry interest in future planning, trend spotting and innovation

Autorentext
Anne Lise Kjaer is a renowned futurist and speaker. As founder of trend management consultancy Kjaer Global, she advises leading brands, including Accenture, BBVA, BMW, DELL, EY, Herman Miller, IKEA, M&S, Nokia, O2, P&G, PwC, Sony, Unilever, Virgin Media, Toyota and McKinsey. Kjaer's design background provides a unique perspective on trends and she has delivered talks, workshops and seminars to over 30,000 people across the world. Her expert views on tomorrow's people and organisations are in demand at major events, such as TEDx, The Economist and European Union conferences and at top business schools and universities. Kjaer regularly features in the media, including the Guardian, The Independent, Gizmodo, Huffington Post, El Pais, Elle, Fast Company, The Times and Politikken. She has featured in various TV documentaries and Shaping Ideas 2020+ for Ericsson had close to 100,000 views on YouTube. Born in Denmark and now a Copenhagen Goodwill Ambassador, she is an expert in Nordic culture and has contributed to several books on the future. Currently, she writes regular opinion pieces in SME Magazine and The Marketer. A Financial Times profile said of Kjaer: 'Her unique world vision is as fertile as Dali's only she creates social prototypesbased on nascent trends.'

Inhalt

1. From Facts to Feelings 2. Sense Making in a Fast Forward Society 3. Trend Mapping: Past, Present and Future 4. Your Essential Trend Toolkit 5. Major Trends 2030+ 6. Practical Trend Mapping: Focusing on People 7. Practical Trend Mapping: Organizations