The Usage of Private Retail SAles Portals by Malaysian Urban Consumers

The purpose of this research is to explore the challenges and advantages affecting the usage of private retail sales portals by Malaysian urban consumers. Most of the previous studies have focused on the usage of private retail sales portals in non-Malaysian urban consumers perspectives. This study aims to bridge the gaps created by the lack of literature on the factors that contribute to the successful use of private retail sales portals by Malaysian urban consumers. The research problem is How can Malaysian private retail sales portals be more efficiently and effectively used by Malaysian urban consumers?

Autorentext

This research was carried out for the partial requirement of the Doctor of Business Administration program, Southern Cross University, Australia. The author is currently working as a business instructor at the Saskatchewan Indian Institute of Technologies, Regina, Saskatchewan, Canada.