The use of competitive intelligence in Zimbabwe by manufacturing firms

Since the turn of the 21st century, competitive intelligence has slowly but surely evolved as a critical worldwide strategic business management tool. In today's fast paced world, business survival depends on you gaining a full understanding of your market and a competitive environment. Evidence from other countries shows that the use of competitive intelligence processes assist the company to avoid surprises. A company that ignores to watch and analyse its competition is no doubt poorly equipped to come up and execute a long term winning business strategy. The advantages and benefits of competitive intelligence are obvious, but it's hard to understand why the concept has not been widely adopted in Zimbabwe.

Autorentext

Titular de una maestría en marketing por la Universidad Nacional de Ciencia y Tecnología de Zimbabue, y de un máster en administración de empresas por la Universidad Abierta de Zimbabue. Ha trabajado en el sector privado durante más de 20 años.