The use of games to attract audiences in the media

The book presents a bibliographical survey, using articles, books and publications, on the world of games, showing their structure, thus obtaining technical information and more in-depth concepts in the area of game development. After this process, a study of the main social networks (Twitter and Facebook) was carried out to make it possible to integrate games with these channels of dissemination and communication, resulting in a case that can be applied in future work. At the end of the book, the project for a game that was implemented for TV Galega is presented, resulting in a real example of the use of games to attract an audience in communication vehicles.

Autorentext

He has worked for several companies, including: SBT, Estúdio Maurício de Sousa, TV Galega, Senac, Faculdade Sumaré, FMU, UNINOVE and UNIP. He has a bachelor's degree in Information Systems, specializes in Games, Marketing and Sales, Business in Digital Media, a master's degree in Education and is a university lecturer.