The use of ICT in Marketing

Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others (Kotler, 2006). However, Marketing is seen as an act of exchange, IT is the subject of exchange in marketing activity. Recently in our society, increase ICT use with respect to the importance of intangible assets such as services , the marketing intelligences domain of special fields including hotel marketing, culture marketing, event marketing, agricultural marketing, Industrial marketing and others are becoming wider. Together with the term Information system management, technology marketing is also gradually more frequently used because Information has become a crucial factor of marketing activities in business organizations (Sang-hyeok Seo, 2000). The use of ICT in marketing is not a completely new phenomenon. During the 1970's, ICT have been widely used in electronic commerce value creation (value chain) in business organization for food markets such electronic sale (e-sale) in the cattle industry, and electronic cotton marketing in the United States (Montealegre, et.al, 2007).

Autorentext

Mr.Gebrekiros Hagos has obtain his BSc degree in Information Technology form Addis Ababa Universtiy in 2007 and his MA degree in Business Administration Marketing specialization form Mekelle university in 2011.Since then he has working as a Lecturer in Mekelle University,College of Business and Economics ,Department of Marketing.