The Utilization of Banks as Distribution Channels

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The purpose of this study was to determine the reasons why asset management companies in Indonesia utilize banks as their major distribution channels for mutual funds. The study examined seven functions of a distribution channel: the gathering of information, contacting, promotion, matching, negotiation, physical distribution, and risk-taking. Managers from the top twelve asset management companies in Indonesia were surveyed using a questionnaire that consisted of close-ended Likert questions (quantitative) as well as open-ended questions for elaboration (qualitative). The study found that all seven functions examined had positive correlations, with the function of physical distribution being the strongest (Rs=0.844) and the function of matching being the least strong as per correlation (Rs=0.670). Descriptive statistical analysis was then applied to derive a ranking of importance among all of the seven functions.

Autorentext

Dr Alexander Franco jest profesorem zwyczajnym w CamEd Business School w Phnom Penh w Kambod y. Nauczä przez dwadzie cia pi lat w sze ciu krajach. Jego specjalizacja badawcza koncentruje si na kwestiach mi dzykulturowych w kontek cie biznesowym. Badania naukowe dr Franco zostäy opublikowane w dziesi ciu j zykach.

Weitere Informationen

  • Allgemeine Informationen
    • GTIN 09786204979922
    • Genre Business Administration
    • Sprache Englisch
    • Anzahl Seiten 84
    • Herausgeber LAP LAMBERT Academic Publishing
    • Größe H220mm x B150mm x T6mm
    • Jahr 2022
    • EAN 9786204979922
    • Format Kartonierter Einband
    • ISBN 6204979922
    • Veröffentlichung 16.06.2022
    • Titel The Utilization of Banks as Distribution Channels
    • Autor Alexander Franco , Rahmananda Fitra Feri
    • Untertitel By Asset Management Companies in Indonesia
    • Gewicht 143g

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