The Valuation of Digital Intangibles

Develops an evaluation method beginning with a general approach of intangibles and then focusing on specific technology Formulates the best practices of specific digital asset appraisal

Delves into the valuation of brands, patents, big data, Internet of Things, interoperable databases, artificial intelligence, digital newspapers, social networks, blockchains, and FinTech applications

Autorentext

Roberto Moro Visconti is professor of Corporate Finance at the Catholic University of the Sacred Heart, Milan, Italy, and is the director of studio Moro Visconti - chartered accountants and financial consultants.Dr. Moro Visconti manages a consolidated financial boutique that derives from a deep-rooted tradition of professional consultants in Milan.

Inhalt

Chapter 1: Introduction.- Part 1: A General Valuation Approach.- Chapter 2: The valuation of intangible assets: an introduction.- Chapter 3: Digital scalability and Growth Options.- Part II - Technology.- Chapter 4: The valuation of know-how.- Chapter 5: Patent valuation.- Chapter 6: The valuation of technological startups.- Chapter 7: The valuation of software and database.- Chapter 8: The valuation of Artificial Intelligence.- Part III: Marketing.- Chapter 9: The valuation of trademarks and digital branding.- Chapter 10: The valuation of newspaper headings and publishing titles.- Part IV: Internet.- Chapter 11: Domain name valuation.- Chapter 12: The valuation of mobile apps.- Chapter 13: Big data valuation.- Chapter 14: Internet of Things.- Chapter 15: Internet companies and social networks.- Chapter 16: Blockchain valuation: Internet of Value and Smart Transactions.- Part V: Residual Goodwill, Bundled Intangibles And Bankabilityi.- ISSUES.- Chapter 17: Goodwill valuation.- Chapter 18: Portfolio of intangibles and royalty companies.- Chapter 19. Bankability of the intangible assets: more guarantees with less collateral?. <p