The Vulnerability of Corporate Reputation

The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies. This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer.

Autorentext

Peter Verhezen is Adjunct Professor at the Melbourne Business School, Australia, and Visiting Professor at the University of Antwerp, Belgium. As the Principal of Verhezen & Associates he advises boards on risk management and governance in Southeast Asia. He is also a Senior Consultant for Corporate Governance at IFC-WorldBank in Asia-Pacific.

Inhalt

Introductory Comments: The Traps of Maximizing Shareholder Value
PART I: THE COMPLEXITY OF GOVERNING REPUTATION RISK

1. Winning the 'Hearts and Minds' of Stakeholders
   1.1. Potential Causes of Reputation Risks
   1.2. Reducing Reputation Risks
2. Reputation under Direct, Indirect and Network Reciprocity
   2.1. Champions of Good Reputation
   2.2. Parable of Organizational Evolution and the Function of Reputation
   PART II: THE QUEST FOR REPUTATIONAL EXCELLENCE
3. Reputation in a Digitized World: Act Responsibly, Always
   3.1. Reputation Excellence in a digitized world
   3.2. Corporate Responsibility and its 'glowing effect' on Reputation
4. Boards Acting Wisely: Be Different Beyond Compliance
   4.1. A Board's Responsibility for creating a Meaningful Purpose in business
   4.2. Transparency beyond Compliance, Motivation beyond Pecuniary Rewards
   Concluding Remarks: the Vulnerability of Corporate Reputation