To Understand the Future Management: Managing through Digital Transformation

This book focuses on the effects of digitalization on business management both theoretically and empirically. In addition, the place of efficiency of digitalization in the field of management will be tried to be specified in achieving business objectives, especially profitability and growth.

The book To Understand the Future Management: Managing through Digital Transformation indicates the place of rapidly developing digitalization in business life and its contributions to organizations. Digitalization brings significant advantages in terms of reducing costs, saving time, accelerating internal and external communication, saving and storing data easily. For this reason, it has become a necessity to understand the extent of the effect of digitalization on the functions and methods that all profit and non-profit organizations benefit while performing their management functions.

Autorentext

Yavuz Tansoy Yildirim is a business management and strategic management professional.
He received the Ph.D. degree in organization and management from Marmara
University, I stanbul, Turkey in 2011. His research interests focus on business
management, strategic management, organizational behaviour, human resource
management, international business and entrepreneurship. He has written books,
book chapters, articles and proceedings in Turkish and English. He is working as a
lecturer at Bandirma Onyedi Eylül University in the Department of Business
Administration, Turkey.

Inhalt

Preface and Acknowledgm ents - Senem NART & Yavuz Tansoy YILDIRIM : Artificial Intelligence in Management - Tüba ERHAN : Digital Leadership: The Competencies of Leaders (Managers) in the Digital Age - lksun Didem ÜLBE : Digitalization and Stress: Further Validation of the Technostress Scale - Fatma ZEYBEK & Hatice BATMANTA : The Impact of Digitalization on Human Resource Management - Zümrüt Hatun DEM REL : Artificial Intelligence Applications in Human Resource Management - Volkan TEM ZKAN & Abdülkadir ÖZTÜRK : Digital Public Relations as a Marketing Communication Tool: Examining Five Brands with High Interaction on Facebook - Elif KOÇ : Digital Marketing - brahim Tolga ÇO KUN : Finance Management and Digitalization - Arda TOYGAR & Senem NART : Requirements of Digital Management in the Global Supply Chain: The Case of Container Logistics - Emre PEKÇ : Digital Transformation in Logistics Activities - O uzhan KIVRAK, Mustafa Zahid GÜRBÜZ & Aysun GÜRAN : Management and Digitalization in the Service Industry - Umut YILDIRIM & Arda TOYGAR : An Evaluation of the Factors Affecting Risk Management Processes in the Maritime Sector - Aysun KANBUR & Ibrahim A. H. MOHAMED : The Path to Innovation: Discovering Intellectual Capital - Maruf GÖGEBAKAN & Serkan AKO UL : A New Approach to Clustering the Human Development Index in Terms of Business Management Using Gaussian Mixture Models - Remzi GÖK, Aviral Kumar T WAR & ener LTER : International Co- movement of Stock Markets during Crisis and Non- crisis Periods .